Peach Drop Lands AirTran Sponsorship

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

DALLAS AirTran Airways will sponsor the 17th annual Underground Atlanta’s Peach Drop on New Year’s Eve.

The event begins at noon and climaxes with the midnight descent of an 800-pound peach, organizers said.

With the sponsorship deal, the event will be called “Peach Drop presented by AirTran Airways.”

Located near the Georgia State Capitol, World of Coca-Cola and the Martin Luther King Jr.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in