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As midterm elections approach, many voters are wondering if progress has been made in the war on terrorism. Politicians have announced their positions on the U.S. presence in Iraq, but few have addressed a continuing, underlying problem—America’s damaged image abroad.
International public opinion polls repeatedly remind us that people in many countries have negative attitudes toward the U.S. government, and in some cases toward America in general.
Could advertising help with America’s image abroad? Could it play a role in modern public diplomacy—in bettering relationships with people in other countries?
We believe the answer is yes.