Partida Tequila Solicits Confessions

NEW YORK Partida Tequila wants you to confess.

The two-and-a-half-year-old premium tequila this week launched an interactive marketing campaign from Colangelo & Partners Public Relations. Part of the effort focuses on tequillaconfessions.com, a site where people are asked to confess to indiscretions that took place while they were drinking tequila.

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