Paramount Talks to 3 Agencies About Media Chores

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

LOS ANGELES Paramount Pictures has heard presentations in recent weeks from three agencies about its media planning and buying business, the client has confirmed.

Interpublic Group’s Initiative, WPP Group’s Mediaedge:cia and roster shop Publicis Groupe’s MediaVest, which works on broadcast buying for Paramount, were each given an assignment by the client.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in