Panelists Find Little Joy in the U.S. Economy

Still, forecaster predicts growth in ad spend

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Pretty dismal and somewhat anemic was how ZenithOptimedia's Tim Jones described the U.S. economy during an Advertising Week financial forecast panel discussion today. 

That's hardly cause for joy but panelists from the Association of National Advertisers, Google, and PricewaterhouseCoopers stressed that the indicators today are less dire than they were in 2008 and, barring any catastrophic events of the magnitude of Lehman Brothers collapsing, the U.S.—and the world—just may avoid a recessionary double-dip. ZenithOptimedia, for one, now projects global ad spending growth of 5.3

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