Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Arnold has picked up ad chores for Panasonic’s consumer electronics business following a review, according to sources.
MDC’s Kirshenbaum Bond Senecal + Partners and its Media Kitchen unit had been the incumbents on the account. Those agencies did not participate in the competition, which began in early November.
Panasonic spent $25 million in domestic measured media in the first three quarters of 2009 after spending $29 million on ads during all of last year, per Nielsen. The company’s U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in