Panasonic Down To 4

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Panasonic has narrowed the review for its estimated $6-8 million electric wet/dry shavers ad account to four agencies.
Publicis/Bloom, Warwick Baker O’Neill and Hampel/Stefanides, all in New York, plus one undisclosed agency are the finalists, sources said.
Sources said the account includes both media buying and planning, and creative duties.
Before narrowing the search, the client had contacted Fallon McElligott Berlin; Angotti, Thomas, Hedge; Margeotes/Fertitta + Partners; Kirshenbaum Bond & Partners; Berenter Greenhouse & Webster; and Mad Dogs & Englishmen, all in New York, among others, sources said.
Jed Jacobs, vice president and general manager of Panasonic Personal and Professional...

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