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Panasonic urges men to “get up to speed” with its new Linear Electric Shaver in a launch campaign from Warwick Baker O’Neill.
Backed by a budget sources pegged at $5 million, a new 30-second TV spot breaks Wednesday, positioning the product as the fastest in its category.
Agency chief creative officer Kevin O’Neill said the spot (shown here) represents “a meeting of what Panasonic does and what the customer wants.

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