Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
If you've ever wondered if it was possible to actually rank brands based on consumer experience and data, you're not alone. WPP's Group XP unit has been curious too and now they have some answers.
According to a new report, Group XP's The Experience Index, which considered revenue, branding, store design, content, online presence and data from Millward Brown and BrandZ, Pampers ranks No. 1 when it comes to brand experience, with Disney, Paypal, DHL and Facebook rounding out the top five (see full list below).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in