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NEW YORK — Palmer Advertising next week plans to launch an online campaign for Charter Communications to promote the company’s cable-modem services. It will run simultaneously in three major markets on the West coast, East coast and Midwest.
The effort will target potential consumers via an Instant Message operator who asks if they’d be interested in increasing their online speed by 100 times. Depending on the response, the Instant Message operator will send them one of several possible offers.
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