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Longtime Saatchi & Saatchi client PaineWebber is the unidentified “financial services” company seeking a new ad agency through the Advertising Agency Register, sources said last week.
Recently, AAR requested proposals from more than a dozen agencies. The rfps said the account was worth $15-20 million.
AAR declined comment. Sources said PaineWebber needs a shop to take on creative and media chores for its corporate identity account and would narrow the field to 12 this week. Two more cuts will be made before the company picks an agency in late June.
Client representatives did not return calls.
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