Paine Webber Account in Play

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Longtime Saatchi & Saatchi client PaineWebber is the unidentified “financial services” company seeking a new ad agency through the Advertising Agency Register, sources said last week.
Recently, AAR requested proposals from more than a dozen agencies. The rfps said the account was worth $15-20 million.
AAR declined comment. Sources said PaineWebber needs a shop to take on creative and media chores for its corporate identity account and would narrow the field to 12 this week.

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