The air-traffic controllers wave the go-ahead. Heat trails simmer on the airfield. And what comes out of the hangar? A giant paper airplane!
This new spot, by The Lord Group, New York, touts Kyocera Mita’s new digital color copiers; the main launch is today.
The spot, which is being supported by Net-banner ads, shows the paper airplane, which is made out of a business document, taking off from an airport.
The voiceover says, “It’s as digital as documents get.”
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