NEW YORK Kirshenbaum Bond + Partners has launched a TV, print and direct mail campaign for Target’s SuperTarget groceries that shows prominent brand icons flocking to store shelves.
In the effort’s only TV spot, brand icons like Cheetos’ Chester the Cheetah and Gorton’s Fisherman immigrate to “a place where everything is better,” via train, plane and automobile. Sharing a flight to this packaged-foods mecca are Frosted Flakes’ Tony the Tiger and Planter’s Mr. Peanut, who looks dismayed when a stewardess offers him a bag of his own.
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