NEW YORK First Ground Zero told beef jerky fans to “Eat like an alpha” in ads last year for Oberto Sausage Co.
Now, the Los Angeles independent agency is helping the family-owned Kent, Wash.-based firm get into the pet business with Bit-O-Luv dog treats using colorful, cartoon-like designs on the new brand’s packaging and Web site.
Brightly colored zip bags feature humorous images of open-mouthed cartoon dogs that provide windows into the bag of treats. Packaging, site and print advertising introduce “The Pack,” three dogs that tell the brand story across multiple media.
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