OWN&P Set to Open in London

SAN FRANCISCO-Just weeks after launching interactive agency Murder Inc. here, Odiorne Wilde Narraway & Partners will enter the European market with a London outpost opening June 7.
OWNP/London will be located in Trafalgar Square. The full-service shop opens with Electronic Arts as its flagship account. EA, San Mateo, Calif., which markets its video games throughout Europe and worldwide, has been a client of OWN&P, San Francisco, since the latter opened five years ago.
EA is assisting OWN&P in setting up the office, which will begin with 12 staff members. Agency partner and creative director Michael Wilde is in London and will oversee the facility during its first months. The shop is close to hiring a London ad executive as managing director, said agency partner and general manager Andy Narraway.
“We look to OWNP/London to raise the bar on our creative product,” said John Riccitiello, president of Electronic Arts.
“This is a big undertaking for an agency of our size,” said president Wayne Buder. “We could have sold to the agencies and holding companies that have been interested in acquiring us or form an alliance with a Pan-European agency, but we wanted to do this on our own terms.”
OWNP/London will focus on EA for at least nine months before pursuing other accounts, Narraway said. ƒ