OWN&P Chases Apartment Hunters

Springstreet’s First Ads Use Humor to Spur Visits to Its Web Site
SAN FRANCISCO-Odiorne Wilde Narraway & Partners’ humorous new campaign for Springstreet rolls out in select national markets this week following its initial launch April 12 in San Francisco.
The effort is OWN&P’s first for the apartment listing and renter’s resource, which was formerly known as Allapartments.com. The shop picked up the San Francisco company’s estimated $5-10 million account late last year, following a review that included other Bay Area shops [Adweek, Dec.