How It Feels to Close Your Agency When It's Just Not Working

Matthew Bull shutters The Bull-White House

When Matthew Bull, the former global chief creative officer of Lowe, started The Bull-White House in New York in late 2011, he was happy to reignite his entrepreneurial side. After years of managing creative staffers at a global agency, he was back in the driver's seat he occupied when he launched Lowe Bull in South Africa in 1996.