Overall to Boathouse

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James Overall has been named partner/creative director of Boathouse, the shop launched in the spring by John Connors III.

For the past four years, Overall had been a creative director at Messner Vetere Berger Mc-Namee Schmetterer/Euro RSCG in New York, working on Volvo and New Balance. Prior to Messner, Overall worked at Hill, Holliday, Connors, Cosmopulos in Boston on the AMD and John Hancock Financial Services accounts.

Overall said, “What I love about Boathouse is, they think like business people.

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