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You’ve got to say this for advertising: It has done more than the National Endowment for the Arts to bring opera (albeit in 30-second snippets) to a broad audience of Americans. This online-video spot for Ovaltine (via agency Marcus Thomas of Cleveland) brings out one of the old warhorses, the Habanera from Bizet’s Carmen, with a new set of lyrics to emphasize kids’ disdain for vegetables. For parents, the scenes of kids pushing away, spitting out and otherwise disdaining vegetables will seem all too realistic.
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