Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Out of Home Video Advertising Bureau announced Tuesday (Nov. 25) the opening of a European chapter, OVAB Europe, based in Hamburg, Germany.
Like its U.S. counterpart founded in 2007, OVAB Europe’s goal is to advance the digital out-of-home video medium by providing uniform industry standards and strengthening the dialog between manufacturers, service providers and the advertising industry.
The board for OVAB Europe will be led by Dirk Hülsermann, director of business development for Neo Advertising, who will serve as chair and president of OVAB Europe.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in