Outdoor Wear Company Starts Site On Line

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By Sarah Jones





BOSTON–The AtlanticRancher Co. has put its catalog where it hopes its buyers are: on the Internet.





The Web site comes four months after the 2-year-old Marblehead, Mass., company opened its first store. Company founder Engle Saez pointed to the Web’s typical user profile of upscale, educated males as a reason for marketing on line.

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