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Outdoor revenue is recovering, albeit slower than other traditional media that have enjoyed double-digit rebounds. In first quarter, ad spending in out-of-home was down 0.7 percent to $1.3 billion, according to figures released Wednesday (May 19) by the Outdoor Advertising Associating of America.
Since the third quarter, revenue performance has been improving, leading Nancy Fletcher, CEO of the OAAA to conclude that the worst of the recession is over.
Of the industry’s top 10 categories, only four showed declines.
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