Outback Parent Eyes 3 for Media

NEW YORK The parent company of Outback Steakhouse and Carraba’s Italian restaurants has narrowed its $90 million media planning and buying review for those brands to three finalists: Aegis Group’s Carat, WPP’s MindShare and independent Horizon Media, according to sources.

Final presentations are scheduled to take place at the client’s Tampa, Fla.,

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