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NEW YORK The parent company of Outback Steakhouse and Carraba’s Italian restaurants has narrowed its $90 million media planning and buying review for those brands to three finalists: Aegis Group’s Carat, WPP’s MindShare and independent Horizon Media, according to sources.
Final presentations are scheduled to take place at the client’s Tampa, Fla., headquarters this month per sources.
The business is currently split between Havas’ MPG and independent agency Doner. MPG in New York, which plans and buys national media for the client, opted not to defend, as did Doner in Southfield, Mich.,
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