Reebok International Ltd. has quietly begun talking to agencies as it prepares to launch a series of experimental, regional ad campaigns" /> OUT EXPLORING: Reebok to Align Regional Ads With 'Planet' <b>By Daniel S. Levin</b><br clear="none"/><br clear="none"/>Reebok International Ltd. has quietly begun talking to agencies as it prepares to launch a series of experimental, regional ad campaigns
Reebok International Ltd. has quietly begun talking to agencies as it prepares to launch a series of experimental, regional ad campaigns" />
Reebok International Ltd. has quietly begun talking to agencies as it prepares to launch a series of experimental, regional ad campaigns" />

Reebok International Ltd. has quietly begun talking to agencies as it prepares to launch a series of experimental, regional ad campaigns" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

OUT EXPLORING: Reebok to Align Regional Ads With 'Planet' By Daniel S. Levin

Reebok International Ltd. has quietly begun talking to agencies as it prepares to launch a series of experimental, regional ad campaigns

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According to the Stoughton, Mass.-based footwear manufacturer, Reebok will be targeting three markets for the test effort: San Francisco, Atlanta and Chicago.
‘It’s being done so we can do a better job with our local retailers,’ said David Ropes, vp of marketing services worldwide for Reebok.
Other sources said the move comes in response to retailers who have complained that the Planet Reebok campaign produced by Chiat/Day, N.Y.,

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