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The outdoor industry will be the first to tell you it gets no respect. There’s a history behind that: a billboard was for decades an afterthought, tossed in only as a support to broader TV or radio campaigns.
But the challenges of breaking through in this vintage medium have elevated creativity to new heights. The best outdoor efforts work because they’re simple—you need to “get it” within seconds as you drive by.
It’s safe to say the envelope has been pushed, which is why we’re presenting our picks for the most visually fun and arresting work over the last three years.
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