Our Compliant Doctors, Favorite Founders, Etc.

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

No wonder prescription-drug ads urge people to “ask your doctor.” According to a poll by MRxHealth, in conjunction with Medical Marketing & Media magazine, 87 percent of people who ask their doctor for a specific drug will get it. But that doesn’t always mean they’ll take a full course of it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in