Oui, it's Deneuve in Italian campaign By Fabiana Giacomott

MILAN--In a commercial from the early '80s, she walked out of a Lancia Delta, and said simply "Oui, je suis Catherine Deneuve" ("Sure, I'm Catherine Deneu

Next month, Deneuve, Luis Bunuel’s muse and one of France’s most famous celebrities, will again say the same words. But the old line that the Canard agency coined for Lancia Delta will be punctuated with, “And I always drink Fiuggi.”
The simple monologue will be the cornerstone of a critical $4’million campaign to relaunch Fiuggi, the mineral water distributed by Garma, a food company owned by Raul Gardini (former head of the Ferruzzi group and now at the helm of a French and Italian conglomerate with $1.6