Organic Moves Entertainment Duties East

NEW YORK Organic said it would expand its entertainment practice from Los Angeles to New York.

The Omnicom Group Web shop said Matt Rosenberg, 41, who leads the practice, has relocated to New York, where Organic serves clients like Sirius Satellite Radio.

The Los Angeles office will continue to work on entertainment accounts such as 20th Century Fox and Warner Bros.

Rosenberg, who is a director and engagement specialist at the agency, joined Organic in 2004 in Los Angeles after a stint at Sony Pictures as director of Internet film marketing. The San Francisco-based agency opened its Los Angeles outpost then after winning work from 20th Century Fox.