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Six months after pulling its creative chores from Interpublic Group’s Mullen and assigning them to Trailer Park Studios, Orbitz has launched a review for that assignment and invited those two shops to participate.
The online travel site routinely spends about $60 million annually on ads, per Nielsen.
Client rep Brian Hoyt said the company has begun “a closed RFP process…We have already informed partners we want to consider, but are not disclosing names” other than Mullen and Trailer Park.
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