Orbitz Reviews Creative Chores

Six months after pulling its creative chores from Interpublic Group’s Mullen and assigning them to Trailer Park Studios, Orbitz has launched a review for that assignment and invited those two shops to participate.

The online travel site routinely spends about $60 million annually on ads, per Nielsen.

Client rep Brian Hoyt said the company has begun “a closed RFP process…We have already informed partners we want to consider, but are not disclosing names” other than Mullen and Trailer Park. A winner will be selected early next year.

He stressed: “We are not accepting unsolicited submissions from agencies.”

Orbitz newly named vp of brand marketing Deborah Italiano, a Travelocity veteran, is among the key decision makers in the review. She joined Orbitz last month.

The travel site in June shifted creative to Hollywood, Calif.-based hybrid agency/production house Trailer Park, citing cost-savings. There was no competition for the business at that time.

Mullen’s MediaHub unit handles buying chores for Orbitz, and that part of the business is not in play. Boston-based Mullen initially added Orbitz to its client roster in 2006 when it won creative, adding the media portion of the account two years later.

The Orbitz ads on air now, including a fairly high-profile, broadly humorous effort that features a hovercraft, were developed by Mullen.

Nielsen Business Media