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NEW YORK Optimedia has hired Frank Friedman (shown) as head of local broadcast, succeeding Ellen Drury, who left the agency last month.
Friedman previously served as svp and managing director of Optimedia, Indianapolis. He will maintain these duties as he transitions to his new role.
“Frank is a proven performer. He is a great leader and knows what it takes to build clients’ businesses through local broadcast,” said Antony Young, president.
“I have always been passionate about the power and enduring importance of local broadcast media.
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