Opinion: Machine-Built Brands

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Is display advertising a dying breed? Possibly, but if done right, it can be just as effective as search, if not more so. The real question is: Can the “machines” that are used to buy display advertising have a role in building brands? Yes—but only if the creative is up to the job.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in