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If there were a gold medal for the most breathtaking use of music and imagery in a 2010 Winter Olympics commercial, it would go to AT&T and BBDO New York for “Up and Up,” the spot featuring Gretchen Bleiler as a snowboarder in space.
The commercial is as visually dazzling as it is sonically hypnotic. To paraphrase Lou Reed, whose 1972 song provides the soundtrack, it just keeps me hanging on.
There’s incredible mastery (and risk) in the way the music and images match: Both are solitary, spare, stark and slowed down.
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