After a brief postponement when negotiations between owners and players went into extra innings, Major League Baseball is back at bat. And so are its brand partners.
Much has been made about the “death of baseball” the last few years. Even before the pandemic truncated the 2020 season and hobbled the National Pastime in 2021, attendance and TV ratings had fallen steadily since 2015, according to figures from Baseball Almanac. But there is cause for hope among the MLB and marketers depending on pent up demand to reignite fan interest once again.
Fourteen of the league’s 30 teams open their season today, with the other 16 playing their first games on Friday.
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