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Goodby, Berlin & Silverstein/San Francisco has hired Cheryl Kroyer as director of media services. The post is new. Kroyer comes from Della Femina McNamee/Pittsburgh.
Charles Schmuck has been appointed publisher of Performing Arts, a magazine distributed at major music, theater and dance venues throughout California. Schmuck comes to Performing Arts from Sunset, where he was national sales manager.
Dan Silverman, president of Franklin Stoorza/San Diego, has added the duties of chief operating officer.
Eileen Fraser has joined Bowes Dentsu & Partners/Los Angeles as senior vp/group account director.

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