"Only one? There's the 'mass of people' trend

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“Only one? There’s the ‘mass of people’ trend that we saw in the ‘Mountain’ commercial, the [Adidas] Kevin Garnett commercial [and] the AOL commercial. … [And] rhyming commercials—let’s do away with those.” —PETER McHUGH, CCO, CARMICHAEL LYNCH, MINNEAPOLIS

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