Online U. Gets CL Print Backing

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Carmichael Lynch’s first branding effort for Capella University seeks to convince potential students that the online educator is not only a viable forum for getting a degree but an “exciting new way to learn,” the agency said.

A print campaign that breaks this month targets working adults who cannot attend traditional classes, said CL group creative director Brian Kroening.

“We didn’t want to take swings at traditional education because there’s a lot of value in traditional education,” Kroening said.

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