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A new online movie service owned by five major film studios has tapped Interpublic Group’s McCann-Erickson to handle its ad account.
Movielink launched Nov. 11. It hired the Los Angeles agency after a review. The client issued RFPs to roughly six shops in July before narrowing to McCann and one undisclosed New York shop, said Movielink vp of marketing Mariam Naficy.
Officials at the client and the agency declined to disclose billings. Sources estimated the account to be worth $5-10 million.
Work will include brand strategy and online and traditional advertising, as well as media buying and planning through Universal McCann.
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