Online Holiday Spending: $10.7 Bil. Bonanza

Online spending more than doubled to $10.7 billion during the shopping season just past, according to a Goldman/PC Data study released Tuesday.

The study said consumer online spending for the last week of December rose to $878 million, from $542 million a year earlier.

Cameron Meierhoefer, Internet analyst for Reston, Va.-based research agency PC Data, attributed the surge to “strong and early Web spending,” especially on apparel, and “an impressive post-Christmas kick.”

But spending growth was not spread evenly. Categories such as consumer electronics grew at 118 percent, books/music/video 68 percent, while toys gained 37 percent, said Anthony Noto, New York-based Goldman Sachs Internet analyst.

The study also confirmed an NPD e-Visory report reflecting overall satisfaction with online buying procedures. More than 80 percent of buyers said they would probably shop online again, said the PC Data/Goldman Sachs study.