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$15 Mil. Budget for a Road Less Traveled: Alternative Medicine
SAN FRANCISCO–OneBody has tapped Highway One to create a national advertising campaign promoting its new Web site, OneBody.com, dedicated to the alternative medicine market. Billings are estimated at over $15 million.
The San Francisco agency was selected after a review of several undisclosed Northern California shops.
“We selected Highway One based on their strategic insight, their creative power, their understanding of our business and the tremendous passion they brought to the table,” said Kendall Lockhart, president and CEO of the Emeryville, Calif.,
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