The One Show in Mexico: Watching the World's Top Creatives Judge 2016's Best Ads

Scenes from purgatory and paradise in Playa del Carmen

PLAYA DEL CARMEN, Mexico—The spring sun is baking the white sand of the Quintana Roo coast, and flashing off one of the biggest infinity pools you've ever seen, here at the Grand Velas Riviera Maya, a sprawling, seriously swanky resort where families are shelling out $1,500 a night to enjoy a flawless week in March far from the spring-breaking kids sardined on beaches an hour up the road in Cancun.