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WASHINGTON, D.C. Following months of pressure from lawmakers to bar WPP Group’s Ogilvy & Mather from the national anti-drug media campaign, the White House Office of National Drug Control Policy said on Wednesday that it will not renew the New York shop’s contract when it expires next September.
ONDCP representative Tom Riley said the decision was not made in response to lawmaker concerns, but rather to improve the campaign by requiring a performance-based contract. Riley said the campaign has shown progress in recent months based on studies showing a decline in drug use among teens.
“The
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