On the Road to Brandweek: Levi's Jennifer Sey Discusses Agencies and Storytelling for a Heritage Brand

Marrying value with modern sensibility is a key success driver

There aren’t too many brands with as many stories to tell as Levi Strauss & Co. An apparel staple and an American cross-cultural icon for well over a century, a well-worn pair of Levi’s more likely than not has featured in most consumers’ personal narratives. But Levi’s is also a prime example of a heritage brand constantly battling disruption from trends and technology, not to mention hundreds of competitors vying to tap into the world’s love of denim in all its forms.