On the Road to Brandweek: DRL CEO Nicholas Horbaczewski Discusses 5G and Innovation

Drone technology sees competition from quite a few established arenas

Nicholas Horbaczewski, CEO of DRL, will be part of Brandweek's Challenger Brands Track, in Palm Springs, Calif. from September 23–25.

In very short order, drones have captured the imagination of consumers as a photography and video platform, potential delivery vehicles for Amazon and other retailers and a fascinating new concept of flight. So it makes sense that the collective interest in drone technology would create a sport dedicated to the whirring wonders.

@jcoopernyc james.cooper@adweek.com James Cooper is editorial director of Adweek.