Omnicom's Millsport, Marketing Arm Unite

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DALLAS Millsport and The Marketing Arm have joined operations to create “the next agency model for integrated sponsorship optimization,” the agencies said in a statement.

Effective immediately, the two Omnicom Group-owned sports-marketing shops will be led by Howard Jacobs, who was named president. Jacobs previously served as Millsport’s senior vice president of marketing.

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