Omnicom Team to Tout Alzheimer's Message

For many organizations that serve seniors, staying relevant to consumers approaching the organizations’ target age has been a central issue. Now, the Alzheimer’s Association is dealing with that task, as the top end of the 70 million-plus baby boomers nears their 60th birthdays, and that’s job one for the Omnicom Group team tapped last week to create a $20 million marketing push for the association.

The effort includes the first ads for the organization, which says the 4.5

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