Omnicom Seeks More for Clients on UPN

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Omnicom Group’s media-buying arm is negotiating a deal with Viacom’s UPN that could result in show sponsorships, special cross-promotions and even product placements for six of its most important clients.

The media shop, OMD, has tentatively agreed to buy an estimated $30 million of television time on UPN during the coming season.

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