Omnicom, Google Ink Deal

Omnicom Group has inked a deal with Google. The holding company has made commitment to increase spending on display ads with the Internet giant in exchange for technology services.
 
The agreement, according to Omnicom Media Group Digital CEO Matt Spiegel, calls for collaboration, notably around the development of Google’s audience-based ad auction system and the tools Omnicom’s trading desk uses to access inventory.
 
“It formalizes the relationship we have in a strategic partnership,” Spiegel said.

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