Omnicom Goes Hollywood

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Omnicom Group is extending its reach into Hollywood with the acquisition of product-placement/promotion agency Davie Brown Entertainment of Santa Monica, Calif., linking itself more closely to the interests of chief client PepsiCo.

Terms of the deal, inked last week, were not disclosed.

Davie Brown, a 26-person shop led by Jim Davie and Brad Brown, has been a primary driver of entertainment-related promotions for Pepsi, including a multiyear alliance with Lucasfilm’s Star Wars movies and recent splashes with Tomb Raider and pop star Britney Spears.

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