Omnicom Deconstructs Agency.com

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Omnicom Group is putting in motion a plan that will see one of the most storied names among interactive agencies virtually cease to exist.

The holding company is spinning off Agency.com San Francisco as a new entity: Signal to Noise. Agency.com Chicago will be folded into an office of E-Graphics Worldwide, TBWA’s global production services arm, to form a specialized shop focused on Web development and search marketing. Agency.com New York, the third domestic office, is already integrated with TBWA\Chiat\Day New York.

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