OMD Promotes April to Top U.S. Print Strategist

OMD USA group strategist Cyndi April last week was named U.S. director of print strategy for the Omnicom media network, a new post. The promotion is part of the agency’s sweeping restructuring, which began earlier this year when OMD inherited all media planning and buying for sister shops TBWA, DDB and BBDO.

As part of that restructuring, the agency was reorganized into three geographic hubs in Los Angeles, Chicago and New York. The print operations of each will now report to April, 40. She will supervise about 30 staffers and approximately $850 million in print planning and buying billings. April will report to Mike Drake, managing director of OMD East.

“Cyndi has worked with me for about 15 years, and a lot of the business she has worked on included a fair amount of print,” Drake said. “Because of that, and because she is strategic and a planner by training, she has a good starting point.”

Most recently, April worked on planning strategy for Masterfoods and LensCrafters. Prior to that, she was svp/group media director at BBDO. April has spent all but three of her 17 years in the business at BBDO and OMD, joining the former shop in 1988 as a media planner. She rose to svp in 1996 and group planning director in 1999. April began her career in 1985 as a media planner at Grey.

“As things changed here, and the opportunity came up, it sounded like a great way to extend my career and do something different,” she said of her new position. “The biggest task is to find strategic and innovative programs for our clients that really prove the value of print to them. Value is defined in many ways; it’s not just a big hammer on CPM, although that’s important. That is the biggest challenge I’m going to have.”